Strategic Management of Innovatıve Development of the Russian Pharmaceutical Complex
Keywords:
pharmaceutical complex, strategic management, innovative development, pharmacy 2020
Abstract
Conditions of strategic management by a pharmaceutical complex according to strategic priorities of its development and the current tendencies of development of the pharmaceutical market and the pharmaceutical industry are determined. The problems defining a choice of strategic alternatives in development of a pharmaceutical complex are considered. The complex of tool support of strategic management in the specified sphere is
developed.
