An Outlook to the Social Media Strategies for Automotive Industry in Turkey

Abstract

In today’s world, traditional media models are withering and social media started to affect the several industries. The automotive industry is one of the industries, which affected and influenced by social media up to a significant amount. Turkish Automotive consumers’ attention have quickly transitioned to social media as well. Thus, the Turkish Automotive brands have recognize this new phenomenon and adopt their strategies accordingly. This study discuss the effectiveness of social media and Facebook strategies of Turkish Automotive brands for the brands with considering the automotive social media audience' behaviors. The study also propose insights and a model for the automotive brands to increase their performance within social media platform.