Sport eFANgelism Demographics

  • Zeki Yuksekbilgili Dr.
Keywords: EFangelism, Brand Evangelism, Sport Fanatism, Demographic Characteristics


Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on gender, generation, number of children owned and education level.